Tag: period apps

Blogs

Period Data ‘Gold Mine’ Poses Serious Health and Safety Risks, Report Finds

Apps that help people track their menstrual cycle are data “gold mines” for advertisers, a new report warns. Advertisers use this highly valuable data for customer profiling, allowing them to tailor marketing campaigns to specific groups of consumers. The report, published by the University of Cambridge’s Minderoo Centre for Technology and Democracy on Tuesday, June […]

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