Hasbro always brings out the big guns at Comic-Con, and this year’s convention was no exception. Quite literally, in fact, as both Marvel and Star Wars got some reveals that you could ostensibly count as big guns for Marvel Legends, Black Series, and Vintage Collection, and also some reveals that did actually include some actual Big […]
The ‘Star Wars’ Black Series Figure We’ve Been Waiting For Is Finally Here
For the past year, this is what has happened here on io9 every time Hasbro has announced a new figure for its Star Wars Black Series line. James Whitbrook: “Germain, Hasbro just dropped some new Black Series Images.” Germain Lussier: “Are any of them The Stranger from The Acolyte with a removable helmet revealing the […]
Hasbro’s Wearable Wolverine Mask Comes With Its Own Sharp Points
Hasbro’s Marvel Legends Roleplay line has given us some wonderful replicas over the years, from legendary weapons to iconic masks and helmets. Now, we’re getting another ripped right out of Deadpool & Wolverine, and io9 has your exclusive look up close. To me, my X-Men! To celebrate Hasbro’s Marvel Legends panel at San Diego Comic-Con, io9 […]
‘Final Fantasy’ Made Hasbro a Hell of a Lot of Gil
Hasbro’s no stranger to giving credit where credit’s due when a video game helps save its ass financially, having already made plenty of to-do about how the blockbuster success of Baldur’s Gate 3 a few years ago provided a surge of interest in D&D. Now it’s thanking a video game of a different sort: the Final Fantasy saga, […]
The Must-Have Exclusives From San Diego Comic-Con 2025
In just a couple more days, pop culture will descend on the San Diego Convention Center as SDCC prepares to dazzle us for another year (if everyone didn’t stop releasing their trailers before their panels, that is). But of course, among all the big news and astonishing cosplay, there’s going to be tons of fantastic […]
Hasbro’s ‘Star Wars’ SDCC Exclusive Is the Ultimate ‘Revenge of the Sith’ Set
Dark side, light side, it doesn’t matter. This year’s Hasbro Star Wars exclusive at San Diego Comic-Con is certainly the chosen one, and we’re going to take the high ground to acquire it. Celebrating 20 years of Star Wars Episode III: Revenge of the Sith, Hasbro just revealed a six-inch Black Series set, exclusively for […]
Hasbro’s Big Marvel SDCC Exclusive Is Wildly Unexpected
Everyone knows Marvel Comics has a very, very long roster of characters and, at San Diego Comic-Con this year, it’s pushing that list to the max. Hasbro just announced an exclusive set for the convention, and it’s comprised of a few characters likely unfamiliar to a lot of comic book fans, unless those fans also […]
Hasbro’s New Marvel Legends Figures Are the Bendiest Boys Around
Today Hasbro revealed a boatload of Marvel Legends figures, and they were united beyond the mere fact that they were action figures made by Hasbro, and were from Marvel properties. No, there was a standout theme among today’s reveals: bendiness. It would be otherwise difficult to marry the two halves of Hasbro’s reveals today—our first official […]
Hasbro Wants Tariff-Exempt Toys as Magic: The Gathering Cards Keep Selling
It’s been nearly a full month after the Trump administration’s tariffs went into effect (then semi-reversed), and several companies have been impacted. For the most part, Hasbro isn’t one of them. In the company’s recent investor call, CEO Chris Cocks said it was “well positioned” within the current global trade situation. Its games business is […]
Hasbro’s Star Wars Team on Tariffs and Turgle
This past weekend at Star Wars Celebration Japan, Hasbro lifted the lid on what’s coming this summer to its toylines in a galaxy far, far away. The reveals highlighted some of the best of what Star Wars can be—deep cut favorites, new takes on classic characters—and above all offered a much-needed reminder of the joyous silliness […]