Things on the Grid were so promising. A new movie, years in the making, was on the way. A new roller coaster opened at Walt Disney World. Red lightcycles and data discs were coming to stores. And Hasbro geared up a super elaborate collectors’ set for fans to get their hands on. But then, in […]
Expect ‘KPop Demon Hunters’ in ‘Magic: The Gathering’ Next Year
A few days ago, we learned KPop Demon Hunters would finally get some merchandise thanks to Hasbro and Mattel. If you’re a fan of Magic: The Gathering, good news for you: Huntr/x is coming to a set near you in 2026. During its recent third quarter investor call, Hasbro CEO Chris Cocks said the Netflix film would come to […]
If We Can’t Get a Ben Solo Movie, Can We at Least Get His Action Figure?
Fans who expressed rage this week about the scrapping of a potential Ben Solo Star Wars movie starring Adam Driver and directed by Steven Soderbergh can get in line. For years, other fans—and by other fans I mean me—have been hoping to see Ben Solo return in another form, and we too have been denied. […]
Netflix Is Planning on Making ‘KPop Demon Hunters’ Its ‘Star Wars’ Merchandising Machine
Harkening back to the Star Wars pre-order cardboard days, Netflix is playing catch-up by making sales for KPop Demon Hunters toys and merch available before the actual products are ready. Netflix has announced partnerships with Hasbro and Mattel in response to the massive demand from the fans for KPop Demon Hunters toys. Projected to roll […]
NYCC 2025: Hasbro’s Marvel and Star Wars Reveals
Toy collectors always have two dates circled on their calendars: San Diego Comic-Con and New York Comic Con. That’s because the company with some of the biggest licenses in the world, Hasbro, always has a ton of incredible reveals of what fans will want to be picking up over the next few months. Hasbro just […]
Hasbro’s Great ‘Star Wars’ SDCC Figures Are Going to Be Easier to Get—But With Some Big Caveats
Earlier this summer, Hasbro wowed SDCC with an exclusive Star Wars two-pack celebrating Revenge of the Sith‘s 20th anniversary. The good news is, if you just want the figures that were included of Anakin and Obi-Wan, they’re coming. The bad news is… well, you’re losing a lot in the process if you missed out on the now-sold-out […]
The New Marvel Legends Maximum Series Deadpool Lives Up to Those Descriptors
Walk into any store with pop culture merchandise, and you’re sure to find something Deadpool. The ultra-popular, potty-mouthed Marvel character is no stranger to all manner of merch from toys and plushes to socks, water bottles, bedsheets, and so much more. Deadpool is, and will continue to be, everywhere. And yet, his new Marvel Legends […]
The Coolest Hasbro Marvel and ‘Star Wars’ Reveals of San Diego Comic-Con 2025
Hasbro always brings out the big guns at Comic-Con, and this year’s convention was no exception. Quite literally, in fact, as both Marvel and Star Wars got some reveals that you could ostensibly count as big guns for Marvel Legends, Black Series, and Vintage Collection, and also some reveals that did actually include some actual Big […]
The ‘Star Wars’ Black Series Figure We’ve Been Waiting For Is Finally Here
For the past year, this is what has happened here on io9 every time Hasbro has announced a new figure for its Star Wars Black Series line. James Whitbrook: “Germain, Hasbro just dropped some new Black Series Images.” Germain Lussier: “Are any of them The Stranger from The Acolyte with a removable helmet revealing the […]
Hasbro’s Wearable Wolverine Mask Comes With Its Own Sharp Points
Hasbro’s Marvel Legends Roleplay line has given us some wonderful replicas over the years, from legendary weapons to iconic masks and helmets. Now, we’re getting another ripped right out of Deadpool & Wolverine, and io9 has your exclusive look up close. To me, my X-Men! To celebrate Hasbro’s Marvel Legends panel at San Diego Comic-Con, io9 […]