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A new record-low price for Samsung’s S95D
If you really want to splurge on a premium display, Samsung’s 65-inch S95D OLED TV is now on sale for its lowest price yet.
In our Samsung S95D review, we awarded the OLED TV five out of five stars due to its ground-breaking picture quality, superb gaming support, and super slim design. The S95D’s picture quality is the star of the show, thanks to the new anti-reflection matte screen and AI innovations, which deliver realistic images with vibrant colors and sharp contrast.
Samsung S95D 65-inch OLED 4K TV: was $3,399.99 now $2016.65 at Amazon
A steal of a deal
Amazon’s 2-Series Fire TV is another Prime Day best-seller, and you can find the 40-inch model on sale for only $169.99.
For that price, you get smart capabilities with the Fire TV experience and Amazon Alexa for hands-free control. This is a great deal if you need a cheap TV for a smaller space.
Amazon Fire TV 40-inch 2-Series HD smart TV: was $199.99 now $169.99 at Amazon
My dream Prime Day TV deal is Samsung’s gorgeous The Frame QLED TV, and Amazon has the 55-inch model on sale for $997.99 – the best price you can find.
The art-inspired display will look great in your home, thanks to the artwork or pictures displayed on the TV when you’re not watching it. The Samsung set also features customizable bezels, allowing you to select a style and color that matches your home decor, as well as a matte display to minimize light distraction.
Samsung 55-inch The Frame QLED 4K TV: was $1,499.99 now $997.99 at Amazon
A 75-inch QLED TV for under $600!
If you’re looking for a QLED display, Amazon’s Omni Series is a fantastic option, and you can find the 75-inch model on sale for just $569.99 – a new record-low price.
Amazon’s Omni QLED boasts premium features, including a QLED display, full-array local dimming, Dolby Vision IQ, and HDR10+ Adaptive support to deliver a high-quality picture for all-around viewing and gaming.
Amazon Fire TV Omni QLED 75-inch TV deal: was $1,099,99 now $569.99 at Amazon
Need a Fire TV Stick?
If you need a streaming device for your brand-new TV, Amazon’s early Prime Day sale also has discounts on its best-selling Amazon Fire TV Stick lineup. My recommendation is for the best-selling 4K model, which is on sale for only $24.99, thanks to today’s 50% discount.
It’s a solid streaming stick that streams shows and movies on your TV in ultra-high-definition 4K resolution with access to all the major apps and support for voice controls through Alexa.
Amazon Fire TV Stick 4K: was $49.99 now $24.99 at Amazon
Today’s cheapest TV deal
If you’re looking for a great TV deal, Amazon’s early Prime Day sale features the Insignia 32-inch Fire TV for just $79.99.
This is an incredible price if you’re looking to add a smaller display to an extra bedroom. While the Insignia F20 Series lacks 4K resolution, you get the Fire TV experience built-in, along with an Alexa voice remote, all for under $100.
Insignia 32-inch F20 Series HD smart TV: was $169.99 now $79.99 at Amazon
A 75-inch smart TV for $399.99
In terms of value for money, not much can beat this Toshiba C350. For under $400, you get a massive 75-inch 4K display with HDR support, delivering solid picture quality for your everyday viewing.
Access to streaming apps is easy with Fire TV OS, which has Netflix, Disney+, Prime Video, and more at your fingertips. It’s not as powerful as a QLED or OLED display, but it’s a smart choice if you’re on a tight budget and just want a large, high-quality TV.
Toshiba C350 75-inch 4K Fire TV: was $649.99 now $399.99 at Amazon
Save $1,000 on a 2025 OLED TV
I highlighted the LG C4 earlier, but its predecessor, the LG C5, also has an incredible discount ahead of Prime Day. LG’s 65-inch C5 OLED TV is now on sale for $1,696.99, thanks to a $1,000 discount. That’s a record-low price and an incredible discount for a newly released OLED display.
Awarded five out of five stars in our review, the OLED display delivers an outstanding picture thanks to LG’s Alpha 9 AI processor Gen8, impressive gaming features, and a comprehensive smart platform with all-new AI features.
LG 65-Inch C5 OLED TV: was $2,696.99 now $1,696.99 at Amazon
We love a cheap big-screen TV
I promise I’ll get back to Amazon, but I have to feature another TV deal from Best Buy. The retailer’s 4th of July sale has the Insignia 70-inch 4K Fire TV on sale for a stunningly low price of only $329.99, which beats Amazon’s current offer.
The Insignia F50 Series TV features 4K HD resolution, DTS Studio Sound, smart capabilities with the Fire OS, and a voice remote with hands-free Alexa, allowing you to use your voice to control your TV.
Insignia 70-inch F50 Series HD 4K Fire TV: was $499.99 now $329.99 at Best Buy
The best anti-Prime Day TV deal
Like I said earlier, today isn’t just about early Prime Day deals. Retailers like Best Buy have 4th of July sales that are still live, and they include really good TV deals. My pick for the best anti-Prime Day TV deal is the LG 48-inch B4 OLED TV, on sale for only $549.99.
Ranked among our top TV picks as the best budget OLED TV, the LG B4 delivers a premium picture experience thanks to its self-lit OLED pixels and Dolby Vision, which enhances color and contrast beyond what the average backlit TV can achieve. Its built-in gaming features and 120Hz refresh rate make it an unbeatable deal for gamers looking to upgrade.
LG 48-inch B4 OLED TV: was $1,499.99 now $549.99 at Best Buy
A Prime Day favorite
Amazon’s own brand of Fire TVs are always deeply discounted during Prime Day, and my favorite early deal is the all-new 50-inch 4-Series 4K Fire TV, on sale for just $259.99 – a record-low price.
The 4K TV supports HDR 10, offering a sharp, clear, and vibrant image for TV shows, movies, and sports. All major streaming apps are ready to go, too, plus there’s voice control support through Alexa. It’s an all-around solid TV for the price if you need an affordable and capable display.
Amazon 50-inch 4-Series 4K Fire TV: was $399.99 now $259.99 at Amazon
Today’s best premium TV deal
Kicking off with the best Prime Day TV deal – LG’s highly-rated 65-inch C4 OLED TV on sale for an incredible price of $1,196.99. That’s a whopping $1,500 discount and a new record-low price.
The LG C4 is ranked number one in our best TV guide thanks to its exceptional brightness, impressive gaming features, and sleek design. It’s the most popular TV deal that I write about, and I can’t imagine you’ll find a better price at Amazon’s official Prime Day sale.
LG 65-inch C4 OLED TV: was $2,699.99 now $1,196.99 at Amazon
Welcome to our live Prime Day TV deals coverage
Welcome to today’s live coverage of Amazon’s best early Prime Day TV deals. While Amazon’s official sale doesn’t kick off till July 8, the retailer has incredible deals on a range of 4K, QLED, and OLED TVs that you can shop right now.
I’m examining the price history of best-selling TVs from all the top brands that the team here at TechRadar has reviewed. I will only highlight the best TV deals, so you can be guaranteed you’re walking away with a bargain.
There are also impressive offers at Best Buy and Walmart, thanks to left-over 4th of July sales. I’ve included those deals as well to give you today’s best TV deals around the web.