Black Friday has arrived, which means we’re now probably looking at the best phone deals we’ll see all year. But as expected, things are moving a bit slower for the best iPhones. However, there are some modest discounts available, as you can now grab the iPhone 17 Pro with 512GB of storage for £1,269 (was £1,299) and the iPhone 17 Pro Max with 512GB of storage for £1,369 (was £1,399), both at John Lewis.

• Shop John Lewis’ full Black Friday sale

Admittedly, a £30 discount on a phone that costs quite a bit more than £1,000 might not seem like the best Black Friday deal – and to be frank, it isn’t – but cash discounts on current-gen iPhones are very hard to come by (hence my reaction to this recent iPhone Air deal). And with it being Black Friday, this is probably the best deal we can hope to see on these top-end iPhones during sales season.

Notably, John Lewis hasn’t discounted the base-model iPhone 17 Pro and iPhone 17 Pro Max with 256GB of storage, nor has it discounted the iPhone 17 Pro Max with 2TB of storage. However, the £30 discount does apply to the models with 1TB of storage.

Amazon is offering similar deals on the iPhone 17 Pro, but John Lewis is the better pick thanks to the retailer’s famous 2-year guarantee, which protects your purchase for double the typical timeframe.

The iPhone 17 Pro and iPhone 17 Pro Max are the best iPhones Apple has ever made, with the Pro Max specifically holding the titles of TechRadar’s pick for the best iPhone and best camera phone, also popping up on our list of the best gaming phones.

The iPhone 17 Pro and iPhone 17 Pro Max are set apart most obviously by their display sizes. The iPhone 17 Pro comes with a 6.3-inch display, while the Pro Max gets an enlarged 6.9-inch display. The Pro Max also has a slightly larger battery, rated for 37 hours of video playback versus the Pro’s 31 hours.

Otherwise, the phones are nearly identical, with an aluminum frame and Ceramic Shield 2 glass construction, the powerful A19 Pro chipset, 12GB of RAM, and the best camera system on the market, with three 48MP sensors behind wide, ultra-wide, and 4x telephoto lenses. Be sure to check out our iPhone 17 Pro review and iPhone 17 Pro Max review for some choice camera samples.

Personally, the iPhone 17 Pro would be the iPhone I’d buy if I were in the market for a new handset, because of its sharp yet compact display, powerful chipset, and class-leading cameras. I’m also a big fan of the Camera Control shutter button, which makes photography even more intuitive. It’s a shame that iPhones don’t see bigger discounts for Black Friday, but for a phone this brilliant, any kind of saving is a welcome sight.