I’ve been waiting for an OLED TV deal worthy of writing about for Black Friday, and that deal has arrived at Walmart. The retailer has the highly-rated LG 65-inch C5 OLED TV on sale for $1,296.99 (originally $2,699.99), thanks to a whopping $1,400 discount.

This is a new record-low price and the best Black Friday TV deal I’ve seen so far. It beats the current offers at Amazon and Best Buy, and I can’t imagine it will drop further on Black Friday proper.

• Shop Walmart’s full Black Friday sale

The LG C5 OLED TV was released in March of this year and is on track to top our best-rated TV list, surpassing its predecessor, the LG C4. The five-star-rated TV delivers an exceptional picture experience with brighter displays and improved contrast, thanks to LG’s Alpha 9 AI processor Gen8. You’re also getting impressive sound with a built-in 2.2-channel Dolby Atmos system and LG’s webOS 25 smart platform, which includes new AI features.

To see the full sale price, you must tick the ‘save an extra $100’ box on the product page. As I mentioned earlier, this is the lowest price I’ve ever seen for this specific model and an incredible deal for a newly released, big-screen OLED display. If you’re thinking of buying a new OLED TV for Black Friday, I can’t recommend this deal enough.

• Amazon: 45% off TVs, AirPods, air fryers & vacuums
• Apple: iPads, AirPods & MacBooks from $119
• Best Buy: $1,000 off TVs, laptops & headphones
• Dell: laptop deals from $249.99
• Home Depot: 40% off appliances, furniture, grills & tools
• Lenovo: 45% off laptops & tablets
• Lowe’s: up to 30% off appliances, holiday decor & tools
• Samsung: up to $2,000 off appliances, TVs & phones
• Target: 40% off Christmas decor, clothing & furniture
• Walmart: furniture, cheap TVs & vacs from $69
• Wayfair: 54% off Christmas, furniture & decor