Prime Day runs this year from October 7-8, and during that time, Amazon and other retailers will be slashing prices on some of the best TVs available. As one of TechRadar’s TV reviewers, I’ve tested a ton of different TVs over the years. I’ve also been around for more than a few Prime Days, so I know which deals are best to look out for.
OLED TVs always get big discounts during Prime Day. I’ve tested nearly every new OLED TV in 2025, even putting four flagship models side-by-side, and with this year’s selection, we’re spoilt for choice.
It can be tough to know just which OLED TV to buy during Prime Day, so I’ve picked five of the best OLED TVs that I think will get big discounts and are worth checking out.
1. LG C5
The LG C5 is the best bang-for-your-buck OLED TV on the market. While there aren’t major changes from its LG C4 predecessor, there didn’t really need to be.
The C5 delivers excellent picture quality for the price, with vibrant colors, strong contrast, realistic textures and refined detail. It even ups peak brightness over its predecessor (1,180 nits to the C4’s 1,065 nits). Whether it’s movies, TV or gaming, the C5 delivers on picture quality.
Elsewhere, the C5 carries everything you’ll need for gaming, including 4K 144Hz, VRR (Freesync and G-Sync), HGiG, Dolby Vision gaming and ALLM, with all features supported across four HDMI 2.1 ports. With an ultra-low 9.2ms input lag time, the C5 is one of the best gaming TVs.
The C5’s webOS smart TV platform is intuitive and responsive, and it’s got a sleek, modern design. Built-in sound is its weakest link, but it’s still pretty solid.
The C5 has already received some pretty big discounts since its release in April this year, and I’m hoping there’ll be even better ones over Prime Day.
2. LG C4
Much like its C5 successor, the LG C4 ticks all the boxes and does so for better value than any other OLED TV. It currently sits at the top of nearly every TechRadar TV best-of list, and that’s because it really is the best value TV on the market.
Picture quality, sound quality, design, gaming – you name it, the LG C4 has it. But prices have dropped substantially since the C4’s release in April 2024, and it’s now becoming difficult to find. Honestly, 2025 may be your last chance to pick up the C4, especially in the smaller 42- and 48-inch sizes, which are definitely worth keeping an eye out for.
3. Samsung S95F
The Samsung S95F is Samsung’s flagship 2025 OLED TV. It may be one of the most unique OLEDs on the market thanks to its Glare Free 2.0 screen, which reduces mirror-like reflections for easy daytime viewing.
The S95F’s Glare Free screen greatly improves on its predecessor, the S95D. Blacks are deeper and more accurate, resulting in more powerful contrast. It also delivers bright, vivid colors, and its refined, crisp textures give images a 3D-like look.
The S95F carries a full set of gaming features, including 4K 165Hz, VRR(FreeSync and, for the first time, G-Sync), and ALLM, all across four HDMI 2.1 ports. The Samsung Gaming Hub is also an excellent portal for cloud-based services such as Xbox and Luna.
Its sleek, slim design is another highlight, with the One Connect Box external connection box providing a great way to keep cables tidy. The S95F’s built-in sound has pinpoint accuracy, and Samsung’s Tizen smart TV platform is the best it’s ever been.
While the S95F is a premium TV, Prime Day is the perfect time to pick it up. There are even discounts happening right now!
4. Panasonic Z95B
Panasonic’s flagship OLED TV, the Z95B, was the top pick in a four-way OLED showdown test I conducted, and is my overall top TV pick for 2025. While it may not have as many features as its LG and Samsung rivals, it excels in handling the video and audio fundamentals.
The Z95B’s colors are rich and deep, and it has superb contrast and shadow detail, natural textures and solid upscaling. With a 5.1.2-channel speaker system, including an external bar for left, right and center channels, the Z95B’s sound is powerful, precise and expansive enough that you don’t need a soundbar. As far as all-in-one TVs go, the Z95B sits at the very top.
Its design may be thicker than rivals, but that’s necessary for housing its substantial built-in speakers. The Z95B’s Fire TV interface is intuitive and it has a good amount of gaming features, including 4K 144Hz, VRR, Dolby Vision gaming and ALLM.
Panasonic’s TVs are generally pricier than its rivals, but 2025 is different. The Z95B is competitively priced, and if we can get some sweet discounts on it over Prime Day, it’ll become the elite OLED TV to check out.
5. LG B4
LG’s most affordable OLED TVs, the B-series, deliver an awesome set of features and great performance for cheaper than any other OLED.
The LG B4, a 2024 model, delivers the deep blacks and strong contrast OLED fans love, and has natural, rich color. It lacks the brightness of step-up OLEDs, but really does deliver in every other area, making it a superb option for movies and TV.
The B4 even comes with a full suite of gaming features – 4K 120Hz, VRR, ALLM and Dolby Vision gaming – as well as the same ultra-low 9.2ms input lag time as the LG C4. It’s got a solid design, a smooth and user-friendly webOS smart TV platform, and a full suite of connections, including four HDMI 2.1 ports.
Much like the C4, the B4’s stock is starting to wear thin, but you still should be able to pick it up for a great deal over this Prime Day.
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